CHALLENGE

Capture and win more students with open classes.


BENEFIT

+31% Campaign ROI

+24% Lead Volume

Enhance your marketing initiatives without braking bank. Automate the flow of potential student information directly from website into your system across multiple campaign channels by QR code generation. You want more potential students to achieve more revenues and students want happy learning journey, why not do both at EDU Pipeline?


SUCCESS STORY


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New Oriental win more students efficiently with our advanced trial course marketing tools


FEATURES

Create more multi-channel campaigns to attract more students and close more deals without breaking the bank.


Stay connected with your campaign members and students with simple, effective, and precise marketing delivery in the EDU Pipeline. Marketers in K-12 after schools can receive real-time, updated data to streamline the development, execution, monitoring, and management of your campaigns across multiple channels. Measure the marketing effectiveness by calculating real-time updated data including responses, conversion, revenue, as well as the actual cost of the campaign, etc. Optimize your marketing efforts by clearly capturing the return on investment and the marketing expenditure.



Create More Campaign Channels

Generate QR codes for each channel in your campaigns; no additional investment in other apps is required. K-12 after schools can promote your campaigns by posting these QR codes on the subway, elevator, website, etc., to attract more leads as parents and students.


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QR Code Generation

Using the EDU Pipeline with the function enables your school to gather the resources via web to lead, and add the leads to a campaign by sending invitations with a unique QR code. One person cannot be recognized twice by the same code, and one code cannot be used by more than one person. On the day of the campaign, the attendees will show you their unique QR codes out on a mobile device, we will scan it, and the EDU Pipeline will update it with this up-to-date information. When the campaign is completed, you can trace the lead source and develop more campaigns and channels, which could obtain the largest number of leads.


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Check in with QR Code and Scan QR Code

On the day of the campaign, the attendees will show you their unique QR codes out on a mobile device, we will scan it, and the EDU Pipeline will update it with this up-to-date information. When the campaign is completed, you can trace the lead source and develop more campaigns and channels, which could obtain the largest number of leads.


 

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Optimize Your Marketing Influence

Drill through data and gain insight into your customers. Optimize the effectiveness of each campaign and channel by calculating real-time, updated data including responses, conversion, total revenue, actual cost, and so on in the campaign. Define campaigns routing to ensure campaign effectiveness and identify which one works and which one doesn't provide good results. Focus on decisions and analysis through campaign ROI analyses, so that you can enhance your marketing initiatives.


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Develop More Popular Courses

This is valuable for K-12 after schools. The EDU Pipeline provides you with real-time data about attendees, and you can integrate that data into your major school campaigns. K-12 after schools can improve upon the curriculum and develop more popular courses, based on market demand, by monitoring the ROI of public course, trials, or other types of campaigns.




Booking Open Class or Trial Online

Parents and students can view topics and schedules of the classes being offered by searching your course designs . They can book open class or trial online according to your course design on the website. After the open class, you will offer customized learning plans to students according to their needs in order to place them in the right course. Upon the confirmation of parents and students, they can buy the individual course.